Go! logo and a woman wearing a hard hat looking at plans

May–June 2007

exploring the world of transportation

Adventures in wayfinding:

Iowa State's Memorial Union

Text by Michele Regenold, Photos by Alison Weidemann

“It's a couple of blocks ahead and on the right,” you say.

“Is there parking?” your mom asks.

“Yeah, there’s a ramp.” As you crest a hill, you spot a large building partially screened by trees. “I think this is it.”

Memorial Union parking ramp, partially hidden by trees

“Good. Do you see how to get into the ramp?”

You peer at the map. “I think there’s an entrance before the next intersection. There!” You point to a temporary sign inside a chain link fence.

As your mom pulls in, you glance up at the big Memorial Union sign on the side of the building. You’ve arrived.

Memorial Union sign on side of building

Lean more

Read about changes Iowa State University and the Iowa Department of Transportation are making to help visitors find their way to campus.

Michele Regenold is the editor of Go! and Alison Weidemann is the art director of Go!.